CAMA announces new 2025-2030 Strategic Plan

The Community Access Media Alliance (CAMA) is delighted to announce the release of its 2025-2030 Strategic Plan, which coincides with the release of its 2024 Annual Report. 

The 2025-2030 Strategic Plan outlines an ambitious pathway for the Community Access Media Alliance (CAMA) – the representative body for the 12 Community Access Media stations throughout Aotearoa – to achieve its vision of an inclusive, innovative, and sustainable sector. 

Focused on inclusion, equity, collaboration, and cultural responsiveness, it highlights CAMA’s commitment to empowering communities, promoting equitable media representation, and enhancing the influence of its member organisations.

CAMA chair Phil Grey says the representative body is entering a watershed period, with funding and legislative changes on the horizon. 

When you combine these instrumental changes with the “endless march of technology and its impact on media consumption,” Grey says it’s important to ensure the sector doesn’t fall behind. 

“With the new vision laid out in this updated strategic plan, recent robust and, at times, difficult sector conversations around what collectively we need to do, we’re ready to face the next five years.” 

The Strategic Plan was developed after a series of workshops with station managers in Wellington last year. It was one of the many highlights of 2024, which are detailed in CAMA’s 2024 Annual Report. 

Additional sector developments included introducing sector-wide working groups, creating and distributing its 2024 Snapshot Suite, and efforts to continue Memorandums of Understanding with friends of the sector. 

You can access the annual report here to see more of CAMA’s advocacy, funding, promotional activities, key staffing changes, and station news. 

*Please note that the CAMA 2025 Annual Report doesn’t feature CAMA’s financial performance due to a delay in the auditing process.