Community Access Media Alliance kicks off a nation-wide campaign in a bid to highlight its unique place in Aotearoa’s media landscape. 

The national representative body for Aotearoa’s 12 community radio stations has launched its nationwide awareness campaign, Find Your Station. Find Your People, which will continue until June 10.

Access media broadcasting is by, for, and about the community. That means programmes and podcasts are made by and for women, children, people living with disabilities, ethnic communities, and all Kiwis with stories, experiences, and voices to share that aren’t traditionally catered for in mainstream media.

A revolutionary concept at its core: the rest of society is now catching on to the benefits this sector brings to communities with diverse needs and interests and those wishing to reach them, CAMA chair Jo Holsted says.  

“To those of us who live and breathe it, access radio has always felt both hugely important and almost entirely improbable in the media landscape.

“It’s a bold, radical, and deeply democratic concept, existing quietly on the radio spectrum alongside household names, national news, mainstream music and the hundreds of other players that make up radio in Aotearoa.

“While the value of  “hyperlocal” and “superdiverse” may seem like a recent discovery, our stations haven’t jumped on the bandwagon; we are the bandwagon!”