We must meet people where they are. This means not assuming people’s intentions or targeting individuals in a disrespectful or offensive way. 

We aim to maintain high standards of ethics. This means being fair in all our dealings with each other within and outside our organisations. We will be conscious of social justice, and strive to achieve equity and equality where possible. 

CAMA champions respect, trust, inclusivity, honesty, transparency, innovation, empowerment, non-discrimination, encouragement,  inclusivity, diversity, and accessibility for all.

It should be as easy as possible for anyone to be involved in our mahi. Our platforms, services and workplaces are to be accessible to all individuals and communities without discrimination.

We must be responsive to our environment and the needs of changing communities. Maintaining a future focus we must strive to consider change for the better and implement said change in a meaningful way. 

CAMA champions freedom of speech and expression as per the New Zealand Bill of Rights Act. Exercising these fundamental rights must be done with respect and dignity. Hate speech will not be tolerated, and content must fall within the Broadcasting Standards Authority parameters and stations’ own rules and policies. But we recognise the need to provide programming that may be challenging for audiences. 

Access media provides an optimum environment for the presentation of programmes that reflect the diverse cultures, lifestyles, and perspectives in Aotearoa. CAMA stations should be inclusive and safe for diverse groups of people and opinions. There should be an awareness and sensitivity to differing forms of self expression, values, and cultures. 

CAMA embraces the spirit of Te Tiriti o Waitangi – namely partnership, participation, and protections – and provides resources for station staff and content-makers to engage with, learn about, and apply. 

The text of Te Tiriti, including the preamble and the three articles, along with the Ritenga Māori declaration, are the enduring foundation of our approach.

Access media stations aim to pursue environmentally sound practices with special regard to energy, water, and waste. 

Respect, fairness, and openness should inform all decision-making and conflict resolution practices. In the event that parties are unable to reach a mutually satisfactory agreement, mediation should be sought as a next step. Each station has their own internal process with dealing with complaints and work-related issues. 

E tū covers people working in the media. If you are an employee in the access media sector and would like to know more, see here. Employment in the sector is governed by the Employment Relations Act. If you would like to know more about your rights as an employee see here for more. 

Being safe at work is important. It is a responsibility shared by both the employer and the employee. For more information on the Worksafe framework, see here. The wellbeing of the access media community is also important so that people can flourish. For more information click here, and to access support see here