Fresh FM undergoes digital transformation as it celebrates 30 years

For three decades, Fresh FM (Te Reo Irirangi o Te Tauihu o Te Waka a Māui) has amplified the voices of Nelson, Tasman, and Marlborough.

To mark the occasion, the Community Access Media station has launched a new digital platform to continue serving and engaging with the region’s communities. 

Available via fresh.co.nz, the revitalised platform aims to equip Fresh FM with the tools to continue amplifying the voices of Te Tauihu now and in the future.

It embodies Fresh FM’s values of inclusivity and empowerment, giving volunteer programme makers greater creative freedom while making it easier for listeners to connect.

Fresh FM  Business Development Manager Ceara McAuliffe Bickerton says Fresh FM’s mission is to create an inclusive platform where everyone can come together, tell their stories, and connect with the region’s community.

“Our new platform strengthens connections across Te Tauihu by offering a welcoming digital space that celebrates local culture and shared experiences. It’s an investment in the future of our region’s voices.”

Founded in 1994 from the merger of Boulder AM in Nelson and Harvest Radio in Motueka, Fresh FM is a unique community broadcaster with studios in Nelson, Motueka, and Tākaka.

Today, it offers a dynamic range of programmes on everything from women’s rights and disability issues to youth-led and multicultural broadcasts.

If you are interested in Fresh FM’s services and reaching traditionally hard-to-reach communities and audiences, check out Fresh FM’s sponsorship pack here.

With support from NZ On Air and its dedicated volunteers, Fresh FM remains a unique voice in Aotearoa’s radio landscape. Connect with Fresh FM via their new platform https://freshfm.co.nz/.