New name & studio for Radio Hawke’s Bay

CAMA welcomes new name and studio for Radio Hawke’s Bay

After 27 years of Radio Kidnappers, the access media station has rebranded to Radio Hawke’s Bay and moved into their new premises at 302 Hastings St North in Hastings.

The team wanted the station to become more welcoming to all of Hawke’s Bay, and the new name says exactly what it is and where the station is located, station manager Kelly Reid says.

“Our former name represented an infamous colonial past and we wanted to be inclusive of our region and everyone in it.

The fresh, modern, accessible, and inviting new brand marks a positive turn for the future of the station, she says.

Formerly located at 304 Fitzroy Avenue, the new location will allow for greater visibility and connection with Hawke’s Bay’s community, facilitating more participation and investment, Reid says.

“We have never been able to have a flag out or sticker on the window so to have our signage on the building is huge!”

To celebrate the rebrand and new studio the access media community, Hastings mayor Sandra Hazlehurst, Napier mayor Kirsten Wise, local Kaumatua, and iwi dignitaries were invited to the blessing and ribbon cutting ceremony in early September.

“It was a fantastic opportunity to engage with the community, show them the premises and encourage them to be content-makers.

“Access media at its core provides content by, for, and about niche audiences and through this rebrand we hope to be more visible and accessible for those audiences wanting the tools and platform to have a voice.”

Radio Hawke’s Bay is one of 12 access media stations that are represented by the Community Access Media Alliance. The stations include: Planet FM, Free FM, Access Radio Taranaki, Manawatū People’s Radio, Radio Hawke’s Bay, Arrow FM, Wellington Access Radio, Coast Access Radio, Fresh FM, Plains FM, Otago Access Radio, and Radio Southland.


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